About Us

We Believe Demi-Fine Jewellery Is The Future

DEMIFINE FASHION PRIVATE LIMITED is the first demi-fine jewellery brand that was born out of a desire to offer affordable luxury to fashion-conscious women. Our aim is to make women feel confident, stylish, and empowered without breaking the bank. We strive to create a brand that empowers women to look and feel their best every day.

UR Unique

The story of the union of UR Unique and Shraddha Kapoor is a tale of a mutual passion for jewellery and Shraddha’s growing affinity for the brand and its motive. The Bollywood star’s alliance with Palmonas as a co-founder is undoubtedly a pivotal point in the legacy of our brand. We're honoured to have Shraddha Kapoor join our journey and deeply grateful for the continued support of all our customers. Together, we'll continue to create products that empower and inspire individuals to embrace their unique stories.

Our Mission

“Luxury made affordable for modern youth“is a mission that is driven by the belief that everyone deserves to experience the pleasure and confidence that come from owning and wearing luxurious jewellery, regardless of their income or social status.

About The Brand Store

We have been in business since 2022 as one of the first demi-fine jewellery brands.

We design all of our original and eye-catching products in-house at our Pune-based headquarters, UR Unique , and we now ship to over 200 countries. If you’re in Pune, come say hello! Our store is located at Lane 5, Koregaon Park.

We choose fashionable designs with high-quality craftsmanship that can be worn every day. Our demi-fine styles are the pinnacle of self-expression because they were made to be stacked.

What is Demi fine jewellery?

It is in between fine (pure gold and diamonds) and imitation (brass) jewellery.

Fine jewellery stays the same for years while imitation is tarnished in a few uses. Demi fine jewellery is made of sterling silver and premium alloys as the base metal.

We quote it with a high plating technology.

Hence, this jewellery is totally tarnish-proof.

Will the jewellery tarnish?

The jewellery will not tarnish if you use it properly and follow the care instructions. 

Is it pure silver?

Yes, the purity is 92.5, the maximum possible purity that can be attained while making silver ornaments.

What kind of stones do you use? Are they genuine precious stones?

It varies from product to product. Most gemstone products have natural semi-precious stones, but you can go through the description of the product to verify the quality of the stones used in that specific product. We also use synthetic gemstones in various colours.

Wherever a synthetic stone is used, it is clearly mentioned in the product description. Please read the product description for all details. I q on the product, you may contact our customer service team.